I build your content from the one thing no template can copy.
You.
Lucky for you, I can fix that.
You did everything you were told.
You hired the agency that posted three times a week.
You learned the hook formulas. You bought the template pack. You booked one brand shoot and stretched 10 nice photos over a year.
Your feed got some traction, but the clients didn’t arrive pre-sold.
You still spend the first twenty minutes of every call explaining what a stranger should have felt from your content.
Your clients trust you the moment they sit down with you. Online, you’re asking them to take your word for it.
Content gets you in front of strangers. A world makes a stranger feel what your clients feel the moment they sit down with you.
A world has its own colors, its own light, its own rhythm. You recognize it in the first three seconds, before a single word is read. And once someone is inside it, they stay a while.
That world already exists. It’s in the room where you work, in how you speak, in what your clients feel around you.
It just never made it onto your feed, because nobody taught you how to translate it.
So you just borrowed pieces of everyone else’s.
Every layer of the world people enter when they find you on social media.
Who I am
Hi, I’m Christine Brouillette.
Social media strategist and creative based in Montreal. I do one kind of work: find what your work actually feels like and build it into your online presence.
Retired model with 10 years under my belt. I studied filmmaking and photography, then got my bachelor’s in marketing and spent 4 years in corporate marketing.
Every camera I’ve stood in front of and every budget I’ve defended taught me the same lesson. Beautiful content that doesn’t convert is useless, and strategy nobody feels is noise.
I do both jobs at once. Work people stop for, built to bring you clients.
Behind the scenes · Telegram
The polished version is on Instagram. This is the room it came from.
$11 a month. The channel opens soon.
Step one · the 90-day intensive
Ninety days to take the brand apart and put it back together so it finally sounds and looks like you.
$1500 paid in full and you save $291, or 3 monthly payments of $597. The retainers open only once it’s done.
Step two · done with you
You hold the camera. I hold everything else. Seven posts a week, on one platform.
$800 a month, or $900 with me editing the video. Opens after The Full Reconstruction.
Step two · done for you
I film, I edit, I run the account. You show up on shoot day.
$1500 a month for one shoot day, or from $2000 for two. Opens after The Full Reconstruction.
It’s not what they do. It’s how they’re built.
The therapist whose clients leave changed.
The coach whose questions go three layers deeper than anyone expected.
The healer who can hold a room without saying a word.
The somatic practitioner who reads bodies before she reads words.
The trauma specialist working at depths most don’t dare touch.
The spiritual teacher whose work outgrew the wellness shelf years ago.
The mission-driven founder building something the category doesn’t have a name for yet.
They answer messages at midnight. They hold the room when a client cries. They lower their price because someone really needed it.
Their clients would know them in a heartbeat. A stranger scrolling past wouldn’t.
Nothing in them needs fixing. They’re tired of translating themselves, and they want a world that speaks for them before they’ve said a word.
Every engagement starts with an honest question. Are we the right fit? If I don’t see a path to real results, I tell you before you sign.
I would rather lose the sale than take your money for work I can’t move.
I am completely bored by the state of content marketing for founders with a personal brand. Everyone has become a clone of whoever the trending guru is this month. Copy the outlier post. Steal the first three seconds. Open a curiosity gap. Be authentic.
“Don’t reinvent the wheel,” they say. Fine. But we all end up looking and sounding the same.
I looked everywhere in Montreal for beautiful, well thought out content for personal brand businesses that still brought in revenue. I didn’t find any. And I’m guilty too. I’ve done the talking head with the prewritten script. It gets clients. It also feels empty.
Good enough isn’t going to cut it anymore. In a feed where everything sounds the same and anyone can produce it in an afternoon, taste is becoming the only way to get seen at all. And life is short. Content is part of what a company gives to the world. It is our duty not to waste people’s time with garbage.
Orlé is my experiment to find a better way, one where creativity and taste are a founder’s best assets.
Are you in?