The Correspondence

Step two · the do-with-you creative partnership

Your brand is rebuilt. Now it has to go out, seven times a week, without turning into a second job.

You hold the camera. I hold everything else. The board, the storyboards, the shot lists, the direction before you film and the notes after.

You never open the app wondering what to post. It is already decided, already scripted, already approved.

$800, or $900 per month, with me editing the video

Kris Brouillette in a black suit, leaning against a pale wall

Apply to The Correspondence

The Correspondence opens after The Full Reconstruction. Not as a rule I enjoy enforcing, but as the only way this works.

A retainer runs a system. If nobody has built the system, a retainer is just someone making posts. The ninety days are where the brand world, the pillars, the series and the calendar come from; the retainer is where they get made, week after week.

Start with The Full Reconstruction →

You hold the camera. I hold everything else.

Seven posts a week, on one platform. The mix of video, carousel, photo and text depends on which platform that is.

Nothing gets made before it is approved. The month’s content board is agreed first: the series, the formats, the concepts. Then each piece comes with a storyboard and a shot list, so filming is an hour of following instructions, not an afternoon of deciding.

Everything that can be done online, I do. The only thing I need from you is the footage.

How the month runs

The content board for next month is approved: series, formats, concepts.
You get a storyboard and shot list per piece: framing, location, outfit, expression notes.
A Loom walkthrough before each batch, then you film.
I give feedback on the raw footage, and pass hooks and captions on every piece.
It goes out on the calendar, and we read what it did.

One 60 min strategy call a month, and async feedback between them.

What’s Included.

Both retainers share a spine. What changes between them is who holds the camera.

Every month, in both retainers

Content review of what went out: analytics, conversion, return on energy.
Content board for the next month → series, formats and concepts approved before anything is made.
Script review, or script drafting → depending on which you are better at.
Hook and caption pass on every single piece.
Calendar upkeep and scheduling recommendations.
One 60 min monthly strategy call.
Async feedback between calls → Loom, voice notes, shared board.
Quarterly reset every 90 days → mini re-diagnosis, refresh of pillars and series, adjustment of offers.

What The Correspondence adds

Storyboard and shot list per piece → framing, location, outfit, expression notes.
Remote filming direction → a Loom walkthrough before each batch, feedback on the raw footage.
Visual consistency check against the mood board and the brand world.
Weekly feedback loop → not a monthly one.

Seven posts a week, on one platform, every month.

The month

You film for an hour. The rest of it is already done.

The work that eats founders is not the filming. It is the deciding, the writing, the second-guessing, and the week where nothing goes out because none of it felt right.

That part is mine.

The content board

Next month, decided before it starts. Series, formats and concepts drawn from your pillars, laid out and approved by you. Nothing gets made off a whim, and nothing gets made twice.

The storyboard and shot list

Per piece: framing, location, outfit, expression notes. You are not inventing anything at the moment the camera turns on. You are performing something already designed.

The remote direction

A Loom walkthrough before each batch so you know exactly what we are going for, then real feedback on the raw footage. Not a thumbs up, the note that makes the next take better.

The weekly loop

Hooks and captions passed on every piece, visual consistency checked against your mood board and brand world, and the calendar kept. Weekly, not monthly, so nothing drifts for four weeks before anyone notices.

Nobody can film you being you except you.

That is the whole reason this tier exists. The footage of you, in your room, on a Tuesday, is worth more than anything a crew could stage, and no amount of budget buys it.

So the camera stays with you, and everything that does not need your face gets taken off your plate.

If you would rather not hold the camera at all, that is The Residency.

Step two · The Correspondence · do-with-you

Two levels, same volume $800 per month, or $900 with me editing the video

Level 1

$800per month

You edit

You cut the pieces, I review every one of them before it goes out.
Level 2

$900per month

I edit the video

I cut the video pieces. You handle the static ones: carousels, photos, text posts.

Seven posts a week on one platform, every month
Content board approved before anything is made, plus content review of what went out
Storyboard and shot list per piece, with remote filming direction
Script review or drafting, and a hook and caption pass on every piece
Calendar upkeep and scheduling recommendations
One 60 min strategy call a month, plus async feedback between calls
Quarterly reset every 90 days: mini re-diagnosis, refreshed pillars and series

Terms

Month to month 60 days notice
3-month commitment ~5% off
6-month commitment ~10% off
Paid in full a further 5% off

Apply to The Correspondence

Opens after The Full Reconstruction.

Same Hours, Different Places.

Every client gets the same number of hours. Where they go adapts to what you are already good at.

You write well. Scripts stay client-led and I review them. My time moves to the visuals instead.
You hate writing. I draft scripts from our call transcripts and you edit them into your own words.
You are strong on camera. Fewer direction notes, more concept work.
You are weak on camera. On-camera coaching gets added to the monthly call.
You already have a videographer. My side becomes direction plus post-production only.

Before you apply

Can I skip The Full Reconstruction?

No. The retainer runs the system the Reconstruction builds: the brand world, the pillars, the series, the calendar. Without those I would be guessing at seven posts a week, which is exactly what you are already paying someone else to do.

Seven posts a week, is that realistic for me?

Yes, because you are not making seven things a week. You are filming in batches against a shot list, and most of the seven are static pieces built from what you already said.

Expect one filming session a week, an hour or so, plus the calls.

Which platform?

One, chosen with you: the one where your buyers actually are. The volume stays at seven a week either way; the mix of video, carousel, photo and text changes to suit the platform.

What’s the difference between the two levels?

Who cuts the video. At $800 you edit and I review everything. At $900 I edit the video pieces and you handle the static ones. Everything else is identical: board, storyboards, direction, hooks, captions, calendar, calls.

Can I get out of it?

Month to month with 60 days notice. Commit for three months for roughly 5% off, six months for roughly 10%, and pay in full for a further 5% on top. The longer the commitment, the lower the price, but you are never locked into one.

Should I be in The Residency instead?

If holding the camera is the thing that stops you posting, yes. The Residency is everything here plus I film, edit, and run the account, from $1500 a month.

If you are fine filming and just want the thinking taken off you, stay here. It is the cheaper path to the same output.

Can we work in French?

Bien sûr. Calls, scripts and captions can be in French, in English, or in both if your audience lives in both.

Applications

Apply for The Correspondence

Answer these and I’ll come back to you with the next step. The Correspondence opens once The Full Reconstruction is done. If you haven’t started it, say so below and we’ll sequence the two together.

* required

Name *

Email address *

What is your business about, and who does it serve? *

What has your monthly income looked like over the last 6 months? *

Describe your offers, your prices, and your capacity *

How do you get clients today? What comes from social media, and what comes from somewhere else? *

Are you the face of your brand? *

What do you think is blocking your brand right now? *

Where do you want your brand to be in ninety days? *

Drop your social media and website *

How long would you like to commit for? *

Month to month → 60 days notice 3 months → roughly 5% off 6 months → roughly 10% off, and team training in the final quarter Not sure yet, let’s talk about it

Which level? *

Level 1 · $800 per month → I edit, you review everything Level 2 · $900 per month → you edit the video, I handle the static pieces Not sure yet, recommend one

Anything else you believe is relevant

Your answers come straight to me. No list, no automation, no sequence, unless you ask for one.